Visit Sweden

Do you often shit in the blue cupboard?
Do you suspect owls in the moss?
Sweden is small, cold and mostly forest. It is not the most popular holiday destination for people from outside the Nordics. How do you increase the interest and attract visitors from all over the world? The client, Visit Sweden, wanted a campaign which targets young adults and continues to strengthen the brand that is Sweden.
I created a campaign to get potential travelers hooked on Sweden, using a smartphone game.
Real or Fake is a fun quiz game which encourages you to dive into the quirky world of Swedish idioms. You play it on a campaign site, marketed on social media.


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