Jennie Hansson | Loctite
Portfolio for Graphic Designer and Art Director Jennie Hansson.
loctite, superglue, super, glue, commercial, ad, advertising,
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The Unicorn

BRIEF

Product: Loctite Super Glue
Product Advantages: Easy and strong
Target Audience: Young adults, 25-35  years old
Tone of voice: Humor
Technique: iPhone
Length: 30 seconds

 

SCRIPT

It was a fun idea.
Everyone started to notice me.
Everyone wanted to play with me.
I became popular!

Ever since, I’ve stood out, gotten attention… Ouch.
It doesn’t hurt that bad…

Tagline: Lasts longer than you think

Team

AD - Jennie Hansson AD - Sunniva Zweng Hovensjø CW - Alexander Jansson CW - Ida Gundersen

Category

Art direction, Art direction, Graphic design, Idea, Motion, Photography