Product: Loctite Super Glue
Product Advantages: Easy and strong
Target Audience: Young adults, 25-35 years old
Tone of voice: Humor
Length: 30 seconds
It was a fun idea.
Everyone started to notice me.
Everyone wanted to play with me.
I became popular!
Ever since, I’ve stood out, gotten attention… Ouch.
It doesn’t hurt that bad…
Tagline: Lasts longer than you think
AD - Jennie Hansson AD - Sunniva Zweng Hovensjø CW - Alexander Jansson CW - Ida Gundersen
Art direction, Art direction, Graphic design, Idea, Motion, Photography