Newly opened Hulda’s Restaurant needed a logotype and visual concept. Hulda’s serves traditional home-style Swedish cooking, inspired by the forest, the sea, and the farm.
Hulda is everyone’s loving aunt. She always makes you sandwiches on home-made bread, and spoils you when you visit. She loves to walk in the forest and by the sea, from where she takes all of the inspiration for her cooking – and from her own farm, of course. She is warm, breathes love, and she always has a cheeky joke to make you laugh. Welcome to Aunt Hulda’s newly opened restaurant, where she shares with you her love for Sweden’s nature and cuisine.
Art direction, Graphic design